The Web’s Top 5 Personal Branding Articles
Personal branding. You’ve heard your marketing friends throw the term around, but what exactly is it? In 2021, it can be the very ingredient that propels your career from rising to shining. We’ve rounded up five excellent articles that dive into the concept of personal branding, making it not only easy to understand but to do yourself, as well.
#1: Personal Branding – Why Now is the Time to Build Your Personal Brand
What is a personal brand? According to this article from Marketing Insider Group, it’s essentially your entire reputation. With the public trust of large corporations declining, it’s important now more than ever to start developing your personal brand. We at Universal Admedia prioritize the revolution of the individual and believe that taking time to invest in your personal brand may be the smartest, most profitable decision of your career. To find out more about personal branding, read the entire article here.
#2: Your Personal Brand is One of Your Most Strategic Assets. Here's How to Make it Work for You.
Branding isn’t just for big biz anymore. Whether you’re a CEO or a solopreneur, if you don’t define your personal brand, others will do it for you. This article from Inc. details how authentic personal branding is one stone that kills two birds: monetizing your public perception and building meaningful relationships with your clientele. For pointers on empowering yourself through personal branding, read the full article here.
#3: What Are Personal Branding & 4 Reasons Why It’s Important
What pops up when you Google your name? If you don’t know, you most likely aren’t putting enough effort into your personal brand. Someone will always be screening you online-- why not make them like you while they’re at it? As Search Engine Journal reports, standing out in a crowd, showcasing your skills, and nailing professional opportunities are just a few benefits of building a powerful personal brand. We at Universal Admedia emphasize establishing trust and rapport with your audience, inspiring better business and more customers. For tips on how to develop your best personal brand, read the full article from Search Engine Journal.
#4: Why Personal Branding Is Essential To Career Success
At Universal Admedia, we know that sticking to the status quo is not the way to go. Making a name for yourself as a unique, qualified individual? That’s more like it. As Fast Company cites in this article, strong personal branding ensures standing out in a crowd, setting high standards, and securing success. Advancing your career and developing your brand aren’t mutually exclusive-- as one improves, so does the other. For more on how to build a powerful personal brand, read the full article here.
#5: A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living
While personal branding may seem to some like an exercise of vanity, it’s actually the key to the door separating you from your greatest potential. As this article from Entrepreneur states, no matter what your shtick, by investing in your personal brand, you won’t only soar above the professional competition; you’ll build your like-minded tribe, excel in meaningful interactions with clientele, solidify your area of expertise, and grow tenfold in confidence. We at Universal Admedia believe in the power of potential; developing your personal brand will unlock the power you never knew you had. For more on the benefits of a strong personal brand, read the full article here.